About Millennial Tarot

first An awkwardly Millennial story

Scott left Apple, packed his Subaru Forester, and spent eight months doing van life across the Pacific Northwest, staying in two Buddhist monasteries and learning off-grid home-building. When he returned to New York just as the pandemic hit, he met his now fiancée, Nicole, on Hinge. After five FaceTime dates, they hit the road together, working from Airbnbs. During this time, Scott expanded Millennial Tarot into a fully illustrated 78-card deck.

Scott Bergman’s journey to Millennial Tarot began while he was working as a UX designer at Apple and developing a side project called Mindstream, a tool to help people visually interact with their thoughts. This project made Scott want to leave Apple to pursue Mindstream, knowing it would be a long journey. Around the same time, a Bumble date with someone who treated Soul Cycle as a near-religious experience sparked an insight: Millennials may have left traditional religion, but they still crave spiritual structure. This led to The Soul Cyclisttarot card. Millennial Tarot became the perfect side hustle aligned with his overall goal of making the esoteric more accessible and concrete.

A Gen Z Afterstory

Once the publishing deal happened, the idea of a Gen Z version just… made sense. Scott started drafting cards himself, feeling confident. Then he showed early drafts to Nicole’s Gen Z sister and a few other Gen Z and instantly realized he was very off. Turns out being chronically online doesn’t matter if your algorithm is still serving you Millennial content.

Scott brought on Gen Z writer Hailey Alt, and everything unlocked. Her timing, wit, and sense of the culture balanced perfectly with Scott’s structure, symbolism, and overall vision for tarot as a tool for clarity. Together, they shaped the voice the deck needed, which is funny, sharp, emotionally intelligent, and grounded in real tarot meaning. Together they poured over spreadsheets debating which Gen Z terms best fit the meaning of each card, sending it out to friends, explaining the card's meaning and having them vote on which term fit best. It was a lot of education for both, but mostly Scott. They finally settled on 78 amazing descriptive card names and imagery.

Hailey Alt’s path to Gen Z Tarot began when a year working in corporate America made her realize she needed… something else entirely. In true Eat, Pray, Love fashion, she moved across the pond from Seattle to London and shortly came across the most intriguing job advertisement: to help create a Gen Z-themed tarot deck. Despite never having had a tarot reading, she poured her heart and soul into writing the most unhinged, Gen Z-coded "Empress" card, and the rest was history. Today, she is subscribed to the tarot mentality and frequently offers anyone and everyone Gen Z tarot readings. She currently lives in Germany with her partner and many plant babies, is finishing her Master’s in global trade, and spends her free time weightlifting, painting, baking, and hiking through the Black Forest.

Designing The Deck

Scott’s goal is to lift wisdom out of exclusive language, bridging knowledge often buried in esoteric traditions with a straightforward, accessible style. For the expanded deck, he sifted through thousands of Millennial terms, creating 14,000 unique images with AI and refining each over months in Photoshop.Millennial Tarot became a family project. Scott’s great-grandfather, an immigrant, started a New York printing business that passed to Scott’s father, who printed the first decks. During COVID, Scott’s mom—aka “The Mothership”—handled logistics and shipping from their spare bedroom.As demand grew, Running Press, a Hachette subsidiary, took on the project, elevating it to new standards. Shannon Kelly served as the editor, with Leah Gordon designing the guidebook and cover.

Scott has been studying and reading tarot for over 10 years, and designed both decks with a focus on making tarot feel personal and approachable. Both decks are published by Hachette Book Group — one of the Big Five publishers — through their Running Press imprint. Millennial Tarot was featured in HuffPost.

The first two editions, now very old news.

The details

Millennial Tarot Deck

$29.99 USD

Tarot that gets what it means to be Millennial.

Millennial Tarot is a 78-card tarot deck where every aspect (the card names, the art, the voice, the guidebook) was designed for millennials. The Tower is Dumpster Fire. The Nine of Swords is Sunday Scaries. The Hanged Man is Funemployed. Death is Student Loans. Judgement is Quarter-Life Crisis. Same Rider-Waite-Smith meanings underneath, named in the language you've actually lived.

You can read tarot fluently the day you open the deck. No memorization, no pre-reqs. Most people pull their first card and already know what it means.

What's in the box:

78 full-color cards, all fully illustrated (no plain pip cards, every Minor Arcana is its own scene)
Reversible backs so reversed cards work both ways
Original Rider-Waite-Smith card names printed alongside the millennial names
152-page color-coded guidebook with TL;DR, The Sitch, Real Talk, and Reverse Reverse layers for every card
Reversed meanings included for every card
Pre-arranged spreads for beginners (Caught Spread Handed, Man-Spreading, Spreads and the City) so you don't need to know what to ask
Keepsake box with magnetic closure and a built-in sleeve for the guidebook

Designed by Scott Bergman, formerly of Apple's UX team. Published by RP Mystic / Hachette Book Group.

What customers say:

"It captures the feeling of being a millennial in this world perfectly." (@midheaventarot)
"Millennial humor at its best. Dumpster Fire for the Tower is perfect. Sunday Scaries for the Nine of Swords? Genius." (@TheNewMoonTarot, 150K subscribers)
"It's delightful, and funny, and so accurate I can't help but laugh." (@Indiedeckreview, 33K followers)
"I use it every single night." (@DaniMystic)

Shipping and returns: Ships next business day from Westchester, NY via USPS. Free US shipping on multi-deck bundles. 30-day return policy on unopened decks.

If analysis paralysis gets you going, here are more details.

Deck

78 Major & Minor Arcana

Guidebook

151 Pages, Includes Spreads, Instructions, Upright & Reverse

Box

Sturdy Magnetic Enclosure With Storage And Guidebook

Cards

3.55 x 0.01 x 5.4 Inches Rounded Matte

For

Millennials (Ages 25 - 45)

Published

RP Studio (October 29, 2024)

Language

English

The details

Gen Z Tarot Cards

$29.99 USD

real tarot on highkey easy mode.

Gen Z Tarot is a 78-card tarot deck that brings the classic Rider-Waite-Smith wisdom into language you actually use. The Fool is NPC. The Tower is It's Giving Doomsday. Death is Pulling Trig. The Devil is Walking Red Flag. The Star is Glow Up. Same archetypes underneath, named for the way you actually live.

Pull a card, read the name, get it. No memorization. No YouTube University. No 1400s-coded imagery to decode. The deck you bring to the kickback, pull out at brunch, or use solo when you're bored and want something to do.

What's in the box:

78 full-color cards, all fully illustrated (every Minor Arcana is its own scene)
Reversible backs so reversed cards work both ways
Original Rider-Waite-Smith card names printed alongside the Gen Z names
136-page guidebook with TL;DR, TFW, On Periodt, and Hits Different sections for every card
Reversed meanings included for every card
Suits renamed Aesthetic (Wands), Mood (Cups), Facts (Swords), Guap (Pentacles)
Pre-arranged spreads with names like 🚩 Spread Flag Alert, 🍞 Get That Spread, 💬 Spread No One Ever, 🚀 Spready Player One, 👀 Man-Spreading, ☠️ Caught Spread-Handed, and ⚡ Spread-Bull Energy
Keepsake box with magnetic closure

Designed by Scott Bergman (Apple UX) and Hailey Alt, the Gen Z writer who made sure the voice actually lands. Published by RP Studio / Hachette Book Group.

Art represents the full spectrum of Gen Z, including LGBTQIA+, body, and racial diversity.

Good for: baddies in their healing era, anyone trying to live their best life, tarot-curious skeptics, post-breakup processing, quarter-life crisis vibes, the friend group that wants something to do at brunch, and gifts (especially for the Gen Z in your life).

Pairs with: the Millennial Tarot deck, for the cross-generational gift bundle.