Tarot, finally made for us.
And for them, too.
Millennial Tarot and Gen Z Tarot decks. Two 78-card tarot decks and guidebooks for the student-loan-and-imposter-syndrome crowd and those who came of age online after. In your hands by Monday.
"A love letter to the generation! Very accurate modernization."— @callingcorners, Instagram
See exactly what shows up at your door.
We like Tarot.
But it wasn't made for Millennials. This is.
Same 78 cards. Every aspect designed for a millennial.
You pull a card? "Not really my thing..."
It's a guy in a robe holding a stick. You're supposed to translate that into something about your life. You can't, and the guidebook isn't really helping.
- ❌ Read the guidebook, get confused, Google the card
- ❌ Try to map "wands" to your actual life
- ❌ Feel vaguely dumb, put the deck away
You pull a card? "Damn, I know what that's about."
It's Big D Energy — or The Rizzler, depending on the deck. You don't need a guidebook to tell you what that means. You've already lived this card.
- ✦ Pull a card. Read the name.
- ✦ Instant understanding. No decoding required.
- ✦ That's a reading. You're doing it.
"This one speaks directly to my life experiences."— @fairlighttarot, Instagram
Imagery You Can Relate To
A small tease, not the whole deck. The rest are waiting in the box.
Tarot creators won't shut up about it.
Millennial humor at its best — ‘dumpster fire’ for the Tower is perfect. Sunday scaries for the Nine of Swords? Genius!
Hysterical and weirdly accurate.
Hysterical and weirdly accurate. It gets points across FAST.
Delightful, funny, and so fucking accurate.
It’s delightful, and funny, and so fucking accurate I can’t help but laugh. This deck holds some real powerful imagery. It’s brilliant.
Less prediction, more clarity.
Less about prediction and more about clarity. It gives me a different lens to think about something — almost like a prompt that helps me step back and see things differently. It’s grounding in that way.
A coffee table thought starter.
When friends come over — I want to put it on the center table as a thought starter.
More than a novelty deck.
I thought it was just going to be a novelty deck, but it’s been interesting… definitely more than a novelty deck.
Cautiously optimistic. Pleasantly surprised.
I was cautiously optimistic about this purchase, and was pleasantly surprised! The guidebook has relevant interpretations for modern times, and the deck design and imagery is playful and unique.
I use it every single night.
I use it every single night. I don’t use anything every single night, and I’ve used it repeatedly. That’s got to say something, right?
Real tarot. Woo-light and therapy-fluent.
132+ pages, written by someone who's been to therapy. Every card is a real-life situation — translated into plain, honest, slightly funny English. No robes. No riddles. No "consult your inner priestess."
"Everything I hoped it would be: entertaining, spot on, and in many cases, incredibly thought-provoking."— @queen.of.arcana, Instagram
- "TL;DR" The whole reading in one line if that's all you need.
- "The Sitch." What the card is actually saying about your week.
- "Real Talk." The deeper guidance — what to do with it, said plainly.
- "Reverse, Reverse." When the vibe flips, we tell you exactly how.
Patiently reflecting.
You're on extended staycation, hitting the snooze button of life. You're wearing jammies all day, not putting on makeup, and leaning in hard to relaxation and being who you are. You're taking a breather to assess, basking in this moment of stillness. You're not where you want to be yet — but you're okay with where you're at.
Appreciate the lull. Without obligations, it's a perfect opportunity to see who you are without putting on a face. "Authenticity" doesn't need to be uncovering some hidden, profound self — it's being at peace with who you are right now. If you're going to rest, then deeply and thoroughly rest.
You might be stuck in perpetual procrastination, where rest has turned to lethargy. A well-deserved break and complete detachment from your responsibilities aren't the same thing. Dare to reengage.
Everything, in each box.
One deck, the other,
or the pair for $11 off.
Most people end up with both — save $11 when you get both.
- ✦ Millennial Tarot — 78 cards + 132+pp guidebook + keepsake box
- ✦ Free U.S. shipping
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
- ✦ Millennial Tarot — 78 cards + 132+pp guidebook + keepsake box
- ✦ Gen Z Tarot — 78 cards + 112pp guidebook + keepsake box
- ✦ Bundle discount applied — save $11 at checkout
- ✦ Free U.S. shipping
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
- ✦ Gen Z Tarot — 78 cards + 112pp guidebook + keepsake box
- ✦ Free U.S. shipping
- ✦ Ships in 1–2 business days
- ✦ 30-day returns, no questions
Both skeptical and spiritual.
Wanted to make timeless frameworks make sense for everyone, because it's a shame that good ideas feel inaccessible because the packaging they're in seems foreign, hard to learn, or has cultural baggage.
Painter, then Apple designer. Lived in Buddhist monasteries, did the van-life year: 45 states, 30-some countries. Met his wife on Hinge. Still can't buy a house. Made a tarot deck that knows that life.
From Seattle, lives in Germany with her husband. Dialed into internet culture and fluent in how Gen Z actually talks. She's the voice of the Gen Z deck.
The Millennial origin story
Scott kept seeing the same thing in his generation: spiritual but not religious. People had moved away from traditional religion but hadn't lost the desire. In San Francisco he watched it everywhere: Burning Man thriving, meditation apps all the rage, intentional communities popping up, people seeking epiphany at EDM concerts and finding their tribe at CrossFit. Same timeless patterns, desires, and need for ritual and community. Different characters, venues, and lingo. Tarot held the same patterns; its old language just hid them. It might be taboo, but putting tarot in modern terms felt worth it.
A Gen Z afterstory
After a few versions of Millennial Tarot, Scott got a publishing deal to make the deck better. A Gen Z version felt obvious. Scott drafted cards himself, feeling confident. Then he showed them to his wife Nicole's Gen Z sister and a few of her friends and realized he was very, very off. Being chronically online doesn't matter if your algorithm is still serving you millennial content. Hailey came on and everything unlocked: her timing and cultural ear, his structure and symbolism. They spent months in spreadsheets debating which Gen Z terms fit each card's actual tarot meaning, texting friends, explaining, re-voting. 78 names later: funny, sharp, and still real tarot.
A family project
Scott's great-grandfather, an immigrant, started a printing business in New York that passed to Scott's father, who printed the first Millennial Tarot decks himself. During COVID, Scott's mom (aka "The Mothership") handled shipping from a spare bedroom. When demand outgrew the spare bedroom, Running Press, a Hachette imprint, took over printing.
"It captures the feeling of being a millennial in this world perfectly."— @midheaventarot, Instagram
Things people ask us.
Each card includes:
• The original Rider–Waite-Smith name
• A millennial-style title that captures the essence of the card
• Original artwork created specifically for this deck
• Upright and reversed meanings aligned with traditional interpretations
• Astrological and elemental associations
• A TL;DR for quick reading and learning
• Contemporary symbolism and references that keep it fun without losing depth
The suits are renamed — Vibes (Wands), Feels (Cups), Receipts (Swords), and Coins (Pentacles) — so you always know what you're looking at, even if you're new to tarot.
• 152-page illustrated guidebook (3 x 5 inches) with upright/reversed meanings and an easy how-to
• Magnetic-closure keepsake box (3.5 x 5.375 inches)
• All shrink-wrapped inside a printed sleeve
• Millennials who want tarot that actually speaks their language
• Beginners who want something easy to learn (Rider–Waite structure + guidebook = fast start)
• More experienced readers who want a modern deck without losing traditional meanings
• People who care about representation — the imagery includes LGBTQIA+, nonbinary, racial, body-size, and accessibility diversity
• Gift-givers looking for something fun and meaningful for birthdays, housewarmings, holidays, or anyone entering their healing era
Once we receive the returned deck, we’ll issue a full refund using the original payment method within 1–2 business days.
Please email scott@millennialtarot.com if you're returning it so we know there is a return and who to credit the money to. We’d also love to hear why — it genuinely helps us improve.
Mail returns to:
Millennial Tarot
378 Heritage Hills Unit B
Somers, NY 10578
USA
If your country isn’t supported at checkout, email scott@millennialtarot.com and we’ll do what we can.
Shipping costs depend on the destination. If we can’t ship to your location directly, you can check Amazon or other booksellers.
Shipping can get expensive in some parts of the world, and I know that’s frustrating. If we truly can’t make shipping work, you can always check Amazon or other large retailers. I used to keep a list of local shops that carried the deck, but with the publishing deal, that distribution happens upstream now and I don’t have visibility into it.
If buying directly from us is possible, it helps us the most — and thank you for going out of your way to support us but don't break your bank to make that happen. Do what's best for you.
When we first launched our original deck, everything was printed locally in New York by my father, who owned a printing company started by my great grandfather.
Since doing the publishing deal, production moved to China, where truthfully, the print quality is twice as good for half of the cost, allowing us to deliver a really premium product at an affordable price.
We generated options for each card and then spent months combining them in photoshop, mixing and adding elements, changing scenery, clothing, and symbolism to more perfectly fit the idea.
For environmental impact, creating the digital drafts used the rough equivalent of a 15-minute shower’s worth of water, which we felt reasonable compared to the materials used in traditional art production.
Gen Z Tarot and Millennial Tarot are available for bulk or premium orders directly through the publisher.
For pricing, availability, and delivery timelines:
U.S. + Canada: customerservice@hbgusa.com or 1-800-759-0190
International: internationalsales@hbgusa.com
Publicity inquiries: RP_Publicity@hbgusa.com
Booksellers in the U.S. and Canada can also order through their preferred wholesaler, Porchlight, or Bookpal. Ask your bookseller about B2B discounts for multiple-copy orders.
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